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#7009 | 26.03.2012 - 13:25 Uhr | Susnouglim | |||
The "Big 3" television networks have been criticizing A. C. Nielsen's people meter system for inaccuracy. According to Advertising Age, the most recent mistake occurred in the Washington, DC, market, where ratings were credited to the wrong stations because of a procedure used by cable companies called channel mapping. Jack Loftus, vice-president of public relations for Nielsen Media Research, admits that there have been errors but says that they have been human errors, not system errors. Nicholas P. Schiavone, vice-president of media and marketing research for NBC, says that Nielsen should take a more intelligent, principle-oriented approach to the problem rather than being technology-centered. Lotus says that the people meter is a tremendous advance over traditional diaries because it reflects the changes in the way people watch TV. ##KEYWORD## |
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